About Hollywood Mega Store

We realize not everyone can make it to Hollywood, so we have taken steps to bring Hollywood to everyone. Our Web site, www.hollywoodmegastore.com, features 3,000 Hollywood products and is accessible to hundreds of millions of people worldwide. We get heavy traffic from all over the world, a true testament to how universal Hollywood has become.

Business Model

Selling Hollywood themed party decoration related items.

The Challenge

Increase Traffic to the website from more converting keywords.

Strategy

Analysis We fist analyzed site and find keywords which has more than 100 visits and highest conversion rate in last one year (from Adwords and Organic listing).

Action Items On the basis of the analyzed data we make list of 15 keywords which are in top 15, has more than 300 exact search volume and 5%+ conversion rate.

On page

• We start with on page modifications and modified elements like title, metas, header, content, product name etc?
• Also we added sitemap.xml and remove errors from Google webmaster.

Link Building

• Then find what users want via yahoo answers, forums and other discussion boards and start wiring articles on those topics.
• Since our articles gives the data users wants they circulated by human.
• Also with the help of the link to the website we start getting ranking improvement for those keywords.
• Our objective was to get 20+ ranking improvement every month. So, that by 4-5 months we will be in top 5.

The Results

Ranking Improvement

Business Gain

• 10 times more traffic compare to what we got before from above keywords in total.
• 5 times more transactions after span of five months from above keywords

Basic Information

Elevate styles specialize in supplying the most superior human hair from across the globe. We also pride ourselves in providing impeccable service to our customers. We are a customer service based multicultural business. In just a click, you can come see the largest collection of wigs, human hair, synthetic hair, and every other accessory you can ever think of finding in a beauty supply store plus more!

About Elevate Styles

Selling black women branded wigs online.

The Challenge

Sell more items with same traffic

Strategy

Basically site have decent amount of visitors but their conversion rate is low. We fist check users interaction with the website and top exit pages. We came to know following things

Problem-1

80% of users come to home page leave the website. The reason is users do not get the things they want and it is not possible to list all the things on home page.

Solution

• So, we put search box on top of the website. So, that users can come to know site has search facility and easily find what they are looking for.
• Also we added Go daddy trust symbol on top right of the website. To let users know that they can purchase items online without any hesitation.

Problem-2

We found that 80% of users left site from the product page. See how it looks on the website>> https://elevatestyles.com
Possible reasons
In wigs the important things is how they looks after wearing it.

Action

To mitigate this we added videos on top selling products page initially and users review. See how it looks on the website>>https://elevatestyles.com/p/vella-vella-/2571-vella-vella-lace-wig-stw.html

Problem-3

We found that 30% users left site from the second step of check out process. Since users have completed first page they must willing to buy. But maybe they find issues in new page loading + other info they have to fill.

Action

We implement single page check out process.

Result

We work on three fundamental things,

• Help users to find what they are looking for fast
• Help them to show what other people are saying and how they look with wigs
• Help them with easy transaction process

• 243 women purchase products (173before one month) out of 1000 people when now 243 women purchase products. i.e. approx. 42% more.
• Revenue has been increased 25% more compare to last month.

About Advantic System:-

ADVANTICSYS is a privately-owned high-tech SME which has an important background in information and communication technologies specializing in the field of wireless sensor networks (WSN) and other remote monitoring systems.

The Challenge

Increase Return on Investment from the existing Campaign

Strategy

We analyze following things, Analysis and Action items

Ad groups and ads relevancy with keywords

• We found that adroups are not tightly related to keywords and hence users do not see appropriate ads for those keywords.
Solution
We grouped keywords and create new ads accordingly and put them in same adgroups. Also design ads accordingly.

Landing Page relevancy with keywords

• Since landing page are not well optimized keywords having low quality score and client needs to pay more every time users click.
Solution
We optimized landing page with elements like title, Metas, header, content, client?s logo, contact # on top right, Chat facility etc?

Keywords + ads give leads

• From the past history we found that we have keywords which not give a single leads after 90 visitors. And there are keywords which have 5 to 6 % conversion rate.

We also have ads whose CTR (click through rate) is below 1% and ads who has more than 2% conversion rate.

Solution
We removed keywords not give us leads. Or optimize page so, that users feel they land on the right page. We remove ads and create more duplicate ads those work well.

Result

• Client has to pay approx. one third each time use click on any ads. As Cost per click has been reduced from ?1.41 to ?0.58.
• Client gets 3 times more leads with same budget. Since lead conversion rate has been increased from 1.29% to 6.74%.

About Pharma tech Expo

PharmaTechnologyIndex.com Pvt. Ltd. Venture organize exhibition on Lab & Packaging Equipment, Pharma Machinery, Packaging, Printing, Lab Equipment & Analytical Equipment. Exhibition gives great opportunities to Suppliers, Manufacturers, Industrialists, Buyers, and Consultants to assemble at common platform.

Business Model

PharmaTechnologyIndex.com Pvt. Ltd. (PTI) organize exhibition. Pharma machinery supplier buy stall at exhibition to promote their machines. PTI do all types of marketing and provide robust environment to cater supplier niche targeted audience.

Goal

Get 1000 visitors registration in the form of phone calls, Visitor registration form from the website.

Strategy

• We first define and understood targeted audience and found that majority of our targeted audience spend time at Google search, Facebook groups, pharma magazines.
• We also found that since this is event even after visitor registration reminder is very important. So, we did remarketing to showcase event ads to the users who have visited website in blogs, Facebook, YouTube, Google search etc...
• We have also reached audience via Emails.

On page optimization

Visitor registration page-http://pharmatechexpo.com/VisitorRegistration

We made conversion friendly changes to the visitor registration page to make it easy for the user to register.

• We reduced # of fields to increase visitor registration rate.
• Show case suitable targeted audience,
• Show case benefits of registration and USP (Unique selling points) of this exhibition.

Link Building Activities

We also published articles on,

• Benefits of visiting exhibition
• How Pharma Tech expo is helpful who want to grow their pharma business.
• We did local business submission in multiple websites.

The Results

We got 1K registration in the form of call or filling up the form.

Business Gain

Client has managed to bring 5K visitors to exhibition which has made exhibition successful. No doubt other marketing channel like radio, TV, Banner ads and print media have also helped to achieve this target.

Client is ready to promote his upcoming 2017 pharma exhibition with confidence at larger scale.